AE Performance Advisory Limited · est. 09 Jan 2026 · Working remotely

Defined scope. Defined investment. Defined outcome.

I help you grow revenue, train your closers, manage delivery, and document the playbook your team runs on. Pick the one you need, or a retainer that combines several.

Book 01 · Core Revenue Engine

Revenue operations, on retainer or per project.

The work I'd do as an in-house Head of Revenue, made portable. Choose performance-based, retainer, or hybrid. I bring the pipeline, the close rate, and the reporting cadence with me.

  • 01Fractional Head of SalesI run your sales org part-time, with the numbers on me
  • 02Pipeline & CRM ArchitectureStages, automations and a CRM that reflects reality
  • 03Reporting Cadence DesignDaily pulse, weekly debrief, monthly view the founder trusts
  • 04Revenue AdvisoryStanding counsel on the offer, the funnel and the forecast
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Book 02 · Training & Coaching

Build the closers your business actually needs.

Your team learns to sell your offer. Real calls, real objections, practised until it sticks without me. Cohorts, 1:1, or corporate.

  • 051:1 Closer CoachingOne closer, ongoing — call reviews, role-play, scorecard
  • 06Team Training ProgrammeYour whole team, multi-week curriculum built on your offer
  • 07Workshop / BootcampOne intensive session on a single skill, remote or on-site
  • 08Mentorship Programme DesignStructure so your seniors develop your juniors without me
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Book 03 · Management & Project

Take an idea to launch without the founder living inside it.

When the founder has the vision but the operation is still a stack of WhatsApp groups, I become the person who turns it into a delivery system. Defined scope, defined exit.

  • 09Project ManagementScope to launch, with a defined finish line
  • 10Implementation OversightOne person accountable for the rollout actually landing
  • 11Operational CoordinationThe connective tissue between your teams, tools and vendors
  • 12Management ConsultingDiagnosis and redesign of how the operation is run
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Book 04 · IP & Deliverables

Build the playbook once. Run it forever.

Documented SOPs, full sales playbooks, internal training docs, and my own tools deployed into your business. The output you can hand to a new hire on day one and have them ramp in a week, not a quarter.

  • 13SOP DevelopmentWritten procedures a new hire can follow on day one
  • 14Playbook CreationYour full sales playbook, documented once and owned by you
  • 15Internal DocumentationThe knowledge base that stops the team asking you twice
  • 16Trail & Remit DeploymentMy call-tracking and revenue apps, set up for your team and taught until they stick
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Not sure which book fits? Most engagements start in Core Revenue and pull a Playbook out of Book 04 within the first 90 days.

Scope an engagement
The Cost of Waiting

Every problem has a clock on it.

Revenue doesn't slow down overnight. It slows down when small operational problems are allowed to compound.

You've probably already seen yours. The numbers nobody measures. The follow-up that happens two days late. The report you stopped reading because you stopped trusting it.

So the question isn't whether you need help. The question is how long a problem stays a problem once you've seen it.

The best business leaders shorten the distance between awareness and execution.

Shorten yours
Transparent Performance

Quarterly reports.

Public assessments of what I tried, what landed, what didn't, and what I'm changing for the next 90 days. Documentation is part of the practice.

Q1
2026 · Published
Foundation — pipeline architecture & first $232K close window
Q2
2026 · In progress
Scaling — AE Performance Advisory launch & first external clients
Q3
2026 · Coming
Reserved
Q4
2026 · Coming
Reserved
The Operator's Dispatch

Field reports from inside the work, every month.

Frameworks, debriefs, dashboards, and the occasional uncomfortable truth. No motivational hype. No "5 ways to crush it." Just what I'm actually running, what I'm fixing, and what's compounding.

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